Trump Cards

I am a beautiful beautiful easy and decent, to the good in people, many friends, and like make friends girl, I'm single a person, live, I have to work, the work is very pleased with very substantial. These can contain anything from points and currency to subscriptions and codes for full download titles. You’ll find them in almost every form of retail, too – [You must be registered and logged in to see this link.], supermarkets, department stores and even non-games retailers like WH Smiths and Clinton Cards. And often positioned alongside high-profile brands like iTunes.

The benefits for retailers are obvious. In this increasingly digital world, firms like InComm Europe and Link Distribution offer bricks-and-mortar stores a way to tap into the revenues surrounding social games – an [You must be registered and logged in to see this link.] many have embraced.

“Online digital time and currency is clearly a rapidly increasing market, and one that [You must be registered and logged in to see this link.] is committed to being a part of – it’s a nice fit with our recent entry into the technology market,” says [You must be registered and logged in to see this link.] games buyer Richard Thompson.

Sainsbury’s games manger Gurdeep Hunjan adds: “The digital world is growing fast. The next 12 months will give us some solid learnings to really understand the next five years.”

Other retailers add that these cards are a way of entering the digital market “without risky set up of a digital downloading solution”.

Even distributors can profit. Link Distribution sells Xbox subscription cards, and expects these to form 21 per cent of its 2012 turnover.

“Distribution is an extension of retail demand. Not only are our sales of digital access goods increasing, but also the breadth of our account base selling these products is also expanding,” says sales manager Craig Donaldson. “Similar to the effect of iTunes on the music industry, digital has helped focus retail on the ways it can support this growing market.”

Asda’s head of games Andrew Thompson observes that these cards also bring retailers closer to the digital market “without significant, risky set up costs of a digital downloading solution”.

REACHING PEOPLE

Chart-Track data shows that online time and points cards grew by 71 per cent in terms of UK units sales and 47 per cent by revenue in 2011.

With growth like this, publishers can use these items to push their online games to a wider audience than any homepage takeover ever could.

“Club Penguin membership cards have allowed us to take the brand into newsagents, convenience stores and supermarkets, giving us a connection between our merchandised products and the game,” says [You must be registered and logged in to see this link.]’s commercial director for games Matt Carroll.

“Presence in store also offers us prime real estate that’s visible to both our target audiences: parents and tweens.”

Microsoft’s Xbox boss Stephen McGill observes that publishers are experimenting with what they sell in card form: “It was around this time last year we introduced a trial of the digital code distribution model at GAME stores, which has now been replicated by other publishers.”

Naturally, the low price and form factor of the cards lend themselves to impulse purchases and gifting, considerably more so than a ￡50 boxed console title.

And let’s not forget the safety and convenience of a one-time code. The world of entertainment may have embraced downloads, many shoppers still place their faith in retail.People often go to see absolutely will not be disappointed to you, ha ha after playing with a fun word respond to me? Hey hey